Meta Cancels Plans for High-End Apple Vision Pro Rival.

Plans for a high-end Vision Pro competitor have been ditched by Meta

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La Jolla was the mixed-reality headset that Meta intended to introduce in 2027

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The decision was influenced by high costs and low Vision Pro sales.

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Meta was aiming to launch La Jolla so that it could compete with Vision Pro at under $1,000

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La Jolla would have expensive micro OLED displays like those of the Vision Pro

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Its most expensive part is the display, which costs $228 per piece

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Bosworth who is an engineer at Meta declared that not all prototypes get to be mass-produced

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Apple is reportedly focusing on a cheaper Vision Pro, dropping the second-gen version.

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