Spotify and YouTube are overtaking Apple Podcasts in listenership.

Apple Podcasts face a decline, losing ground to YouTube and Spotify.

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YouTube leads U.S. podcast consumption with a 31% market share.

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Spotify has a 21% on the podcast market that now is only 12 % for Apple Podcasts

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As for 2019, the importance of Apple Podcasts has significantly gone down.

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Lack of direct income kept Apple Podcast up till subscription subscriptions came by 2021.

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Apple's limited reach due to no Android or Windows support.

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Rising trend towards video podcasts is benefiting YouTube more than it does for apple’s podcasts.

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iOS 18 introduces chapter segments but lacks major innovations in terms of podcasts.

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